RODEN CHEMICAL was established in August 2005. The company was originally registered in Shanghai’s Changning Economic Development Zone. Since the company was founded, it has been focusing on marketing and sales of agrochemicals, biochemical and pesticide intermediates in international market. After ten years of development, it has developed into a global agricultural supplier with broad sales network in the international market and stable supply channels.
In order to explore broader international markets, promote international operations and seek new development space as well as growth path in the world, we approached the Singapore Economic Development Board in May 2010 and decided to move to Singapore and restructure our company there. Our company was formally incorporated in Singapore in July. Leveraging on the international trade and financing advantages platform in Singapore, we optimize interaction between products and finance to provide more direct and timely service to our customers.
In our global marketing operation, our products are mainly insecticides, herbicides, fungicides, rodenticides and pesticide intermediates. Today, anticoagulant rodenticides are mainly for EU and South American markets, whereas insecticides, herbicides, and fungicides are mainly sold in North Africa, Latin America and the Middle East markets. We have already established our own sales organization and long-term strategic partners in the international market. Mature and extensive marketing network, prudent business style and unique service enable us to develop our business steadily. The restructuring practice in Singapore will further expand our target market to Southeast Asia, Eastern Europe, Commonwealth of Independent States and other countries.
Over the past decade, we have been committed to run international marketing and supply chain management. We have established stark complementary advantages with the major production-oriented enterprises and global exclusive agency relationship with some renowned international manufacturers. These enterprises and manufacturers produce biocidal products like Bromadiolone, Brodifacoum, Difenacoum and other products. A good synergy is formed and our company provides strong support to many manufacturers to expand to international markets.
Our major Chinese co-production base is located in the Jiangsu Province of Yangtze River Delta region, which has been agricultural province in China. Our production base is not only rich in agricultural production and management experience, it also has sophisticated chemical laboratory equipped with advanced analytical equipment, such as high performance liquid chromatography instrument, analyzer for insoluble matter in acetone, etc. This ensures the quality standards of all products. Both our company in Singapore and our production logistics base in China have employees with over 10 years of experience and know-how in the chemical engineering, international trade, marketing, business management, logistics and other professional backgrounds. They have formed a professional, cooperative team with good working style and atmosphere. Meanwhile, the strategic partners in Europe also provide the most advanced technology and information support to ensure that the enterprises can successfully achieve their marketing plan, and ultimately fulfill the company’s strategic objectives
At this moment, the company is moving forward to become an international agricultural and chemical company with comprehensive value-adding quality and complex competitiveness. The company will be based on trading, coupled with its industrial business to perform global procurement, global marketing, global integration, integration of upstream and downstream, to become a leading company in this business.